Marketing 101: Why You Need to Update Your Website

Your technology should be as good as your process

When you think about fresh, fun websites, manufacturing is…probably not what comes top of mind right away. 

But we’re here to tell you today: it should be.

Your website should be as modern as you are. As forward-thinking industry leaders, your website should reflect the progressive nature of your work and production operations.

If your homepage is older than the dinosaurs, potential partners and customers might think your techniques are, too. For many, your website is their first impression of you. Shouldn’t it reflect the technology, skills, and quality your brand stands for?

How it will help your business:

  • More revenue: Your website is a straightforward way to clarify your product offerings and services, giving potential customers the confidence they need to choose you 
  • More employees: It can also help with employee attraction and retention, spotlighting your workplace environment and educating future employees on why they should consider you
  • More trust: Use your website to display certifications, awards, and other notable facts that may attract customers to you

It’s Affordable to Do In-House

Good news: updating your website doesn’t have to be a massive undertaking. In-house options like WordPress, Wix, and Squarespace exist to provide businesses with affordable and easy-to-use options. Even better, there are myriad tutorials online, regardless of which platform you choose. These sites streamline the process of achieving an updated brand and voice.

If you want to attract customers, pique the interest of prospective employees, and gain exposure and market share in manufacturing, it’s time to give your website a 21st-century refresh.

If you need help getting started, don’t hesitate to reach out to GMI. We’d be happy to point you in the right direction; together we can change the perception of the image of manufacturing and it starts with an updated online brand presence.